Cool site for Scion, a brand of cool vehicles produced by Toyota. Scion’s long-term goal is to appeal to Generation Y consumers, expected to dwarf the market size of Generation X by 2020. Scion grew from Toyota Project Genesis, a failed effort to bring younger buyers to the Toyota marque in the United States. Scion is Toyota’s entry-level brand, slotting below Toyota in the lineup. Currently, Toyota markets Scion-branded vehicles in the United States, Guam, and Puerto Rico.
